A friend of mine works for a local TV station in town, and while he knows my FIRM beliefs on advertising and following a structured plan for business, he thought a cutest pet contest would be a great way to get my name out and create brand awareness. I was scared to death that my phones would blow up like the welfare hotline, much like they did after my half-price deal of the day. Thankfully, they have not. Since the contest runs for a month it has created a steady stream of calls and emails, not to mention amazing web traffic to my site.
I have been focusing my marketing on "brand awareness" and "consumer education" as opposed to just offering a deal and trying to get new clients. I would rather have a stead stream of people with peaked interest than those who are just looking for the best deal in town. You see...we offer THE BEST service a cost effective rate. Not to mention we keep your pets safe and happy at home instead of locked up in a kennel for a week while you're out of town.
All in all, I'm blessed beyond words with how the business is going! Thank you to my sitters, clients and most of all the advertisers that are helping make this business a household name!!
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